JESSICA GANTIER
In order to identify our different type of users and their specific workflow, I organized a workshop to helps the team map it out. This exercise helped us target what profile we wanted to interview during user research & was a first step to cross-team collaboration on this project.
With little access to quantitative data, we focused mostly on qualitative research.
I explored how our direct and indirect competitors tacle the need for saving assets and collaborating with others. I also looked for other sources of inspiration that weren't e-commerce related.
The "Libraries" feature exists in the entire Adobe Creative Cloud ecosystem. I analyzed the similarities and difference between different versions of Adobe Librairies in order to understand how we could fit in.
Libraries Key Value Proposition
1. A library that synchronizes & integrates with all CC softwares (Photoshop, Illustrator, Indesign...)
2. A library can ix video, image, template and sounds
Open libraries
Getty and iStock provide the possibility to “collect” assets even when not logged it.
We want to use this as well & generate more engagement with new visitors. But first, we need to confirm user needs and behaviors around this use case.
Heavy users
1. For heavy users (more than a dozen libraries) some features extra are necessary: search within libraries, organise or sort libraries...
2. None of our direct competitors have features that address the needs of heavy users
After a quick ideation workshop with PMs and CSMs, we identifies a few interesting concepts that we wanted to test with end customers.
After testing our low-fi prototype with end-users and gathering feedback from our stakeholders, we had clear insights on what worked and what needed to be improved.
- Save flow improvements
- Bulk actions
- The table view
- Share feature
- Filters are useful but not visible enough
- Groups are an interesting concept, but hard to understand & manipulate
- "Sort by" feature is essential, but how does it relate to groups & filters
- The shopping cart concept is out of scope
- The "large thumbnail" view is not useful in that context
The next design challenge was to find a layout solution that could combine "groups", "filters", "sort by latest" and "sort by type" features.
🙅 Simplify the library detail view
The current CC libraries "group" feature is not available within the internal API, which makes its introduction too premature on Adobe Stock. It also introduces too much complexity on the UI side.
👉 Prioritize an open save flow
We want to provide access to the save feature without login-in. This will bring a lot of functional complexity that we need to tackle.
Usability wise: clear indicators on where assets are saved and easy way to fix mistakes are a must.
👉 Use Adobe CC "share" component
Even though not all features are availble at the moment, integrating this global component is much more scalable and evolutive than introducing a local solution.
With an emphasis on our value proposition: "synchronise with this inspiration library with your creative cloud"
The save flow also needs to be adapted depending on whether the user is logged in or not
After implementing this MVP, the next steps would be implementing the sorting, browsing and asset management features that where explored in earlier iterations:
- 2 display options (thumbnail and table)
- Filters
- Sort by type (date by default)
- Options to search assets within all libraries
Orange Entreprise - Online Assistance
